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INTRODUCTION
Sohrab Global marketing is the one of the most prominent
and well reputed marketing company in Pakistan. Our
import and trading division has been established for
over 25 years. Our state of the Art Distribution Network
is responsible for making local deliveries of over 12000
FMCG items to approximately 6,400 customers nationwide.
Our customers include wholesalers, Supermarket Chains,
single-unit retailers and local chain estaurants, Hotels
and healthcare facilities. |
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OUR
PEOPLE STRATEGY
Our people strategy is simple.
We deem that every individual possesses an exceptional
viewpoint and brings with him or her, potential to
make important contributions to SGM.
Our aim is to produce an environment in which the
most competent persons can practice personal growth
and help build SGM as the best distribution operation.
We intend to maintain SGM as a company for qualified
individuals who share a passion for excellence in
the distribution industries. We understand the benefits
of implementing an effective diversity strategy and
are committed to making nclusiveness our mainstream.
We do so by strengthening our nderstanding of and
relationships with diverse communities, and by investing
in people within and beyond our organization. |
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DISTRIBUTION
CHANNEL STRATEGY
Maximize reach in every market
segment (i.e. Retail, Wholesale, Institution of Urban
and Rural areas), assess channel opportunities and
recommend alternatives to achieve required market
coverage at target levels and identify opportunities
and develop strategies like "go to market"
through additional channels. As a part of our strategy,
we define the requirements to effectively operate
in desired channels and develop responsive supply
chain programs to maximize the distribution channel's
end-market impact and efficiency. |
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OVERVIEW
OF OUR OPERATIONS
Products:
a) Exclusive Agency Products:
SGM exclusively represents over 3270 Products Exclusively
in Pakistan.
b) Misc. Import Goods: SGM also imports regularly
small quantities from USA, Europe and the Far East.
These are mostly FMCG food lines.
Import Division: This division is responsible for
the import all the Agency Products.
We have warehousing facility at all the Major Dry-Ports
in the Country.
Centralised Warehousing Facility:
We have invested in the most sophisticated logistics
facilities and technologies. Operating from our own
purpose built distribution centre, the state of the
art, centralised warehousing resource is strategically
located for easy access to local, national and international
transport routes. |
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